Bachelor of Arts in Communication
| SUBJECT CODE | DESCRIPTION | UNITS | ||
|---|---|---|---|---|
| FIRST YEAR / FIRST SEMESTER | ||||
| ACM 1101 | Introduction to Communication Media | 3 | ||
| MLC 1101 | Literacy/Civic Welfare/Military Science 1 | 3 | ||
| PPF 1101 | PATHFIT 1 (Movement Education) | 2 | ||
| ZGE 1101 | Art Appreciation | 3 | ||
| ZGE 1104 | Mathematics in the Modern World | 3 | ||
| ZGE 1105 | Purposive Communication | 3 | ||
| ZGE 1106 | Readings in Philippine History | 3 | ||
| ZGE 1108 | Understanding the Self | 3 | ||
| Total Units | 23 | |||
| FIRST YEAR / SECOND SEMESTER | ||||
| ACM 1201 | Communication, Culture, and Society | 3 | ||
| ACM 1202 | Communication Theory | 3 | ||
| MLC 1102 | Literacy/Civic Welfare/Military Science 2 | 3 | ||
| PPF 1201 | PATHFIT 2 (Physical Fitness) | 2 | ||
| ZGE 1102 | The Contemporary World | 3 | ||
| ZGE 1103 | Ethics | 3 | ||
| ZGE 1107 | Science, Technology, and Society | 3 | ||
| ZGE 1109 | Life and Works of Rizal | 3 | ||
| Total Units | 23 | |||
| SECOND YEAR / FIRST SEMESTER | ||||
| ACM 2101 | Development Communication | 3 | ||
| ACM 2102 | Risk, Disaster, and Humanitarian Communication | 3 | ||
| ACM 2103 | Journalism Principles and Practices | 3 | ||
| ACM 2104 | Broadcasting Principles and Practices | 3 | ||
| ACM 2105 | Advertising Principles and Practices | 3 | ||
| ACM 2106 | Social Media Principles and Practices | 3 | ||
| PPF 2101 | PATHFIT 3 | 2 | ||
| Total Units | 20 | |||
| SECOND YEAR / SECOND SEMESTER | ||||
| ACC EL01 | Communication Elective 1 | 3 | ||
| ACC EL02 | Communication Elective 2 | 3 | ||
| ACM 2201 | Public Relations Principles and Practices | 3 | ||
| ACM 2203 | Integrated Marketing Communication | 3 | ||
| ACM 2204 | Introduction to Film | 3 | ||
| ASH EL01 | Social Science/Humanities Elective 1 | 3 | ||
| PPF 2201 | PATHFIT 4 | 2 | ||
| Total Units | 20 | |||
| THIRD YEAR / FIRST SEMESTER | ||||
| ACC EL03 | Communication Elective 3 | 3 | ||
| ACC EL04 | Communication Elective 4 | 3 | ||
| ACC EL05 | Communication Elective 5 | 3 | ||
| ACC EL06 | Communication Elective 6 | 3 | ||
| ASH EL02 | Social Science/ Humanities Elective 2 | 3 | ||
| ASH EL03 | Social Science/ Humanities Elective 3 | 3 | ||
| Total Units | 18 | |||
| THIRD YEAR / SECOND SEMESTER | ||||
| ACC EL07 | Communication Elective 7 | 3 | ||
| ACC EL08 | Communication Elective 8 | 3 | ||
| ACM 3201 | Communication Media Laws and Ethics | 3 | ||
| ACM 3202 | Communication Research | 3 | ||
| ASH EL04 | Social Science/ Humanities Elective 4 | 3 | ||
| ZGE EL01 | GE Elective 1 | 3 | ||
| Total Units | 18 | |||
| THIRD YEAR / SUMMER | ||||
| ACM 4970 | On-the-Job Training (OJT) | 3 | ||
| Total Units | 3 | |||
| FOURTH YEAR / FIRST SEMESTER | ||||
| ACC EL09 | Communication Elective 9 | 3 | ||
| ACC EL10 | Communication Elective 10 | 3 | ||
| ACM 4101 | Communication Planning | 3 | ||
| ACM 4980 | Thesis 1 | 3 | ||
| ASH EL05 | Social Science/ Humanities Elective 5 | 3 | ||
| ZGE EL02 | GE Elective 2 | 3 | ||
| Total Units | 18 | |||
| FOURTH YEAR / SECOND SEMESTER | ||||
| ACM 4201 | Communication Management | 3 | ||
| ACM 4202 | Knowledge Management | 3 | ||
| ACM 4990 | Thesis 2 | 3 | ||
| ASH EL06 | Social Science/Humanities Elective 6 | 3 | ||
| ZGE EL03 | GE Elective 3 | 3 | ||
| ZPD 1101 | Personality Development | 1 | ||
| Total Units | 16 | |||
Legend : ( ) = units enclosed with parenthesis are considered as Non Academic Subject | ||||